Direct mail marketing company The Best Postcards recently completed the installation of a 344-kilowatt solar system on the roof of its factory in Cheshire, Connecticut. Funded by Connecticut Green Bank through the C-PACE program, the system is expected to save over $2.3 million in energy costs over its projected lifespan.

Smart Roofs Solar installed the project for The Best Postcards. Founded in Connecticut in 2019, the company has expanded rapidly, serving businesses across 48 states. As a data-driven marketing and printing partner, The Best Postcards helps businesses enhance brand image, attract new customers, retain loyal clients, and engage target audiences with measurable results. From direct mail campaigns to signage, stickers, door hangers, and more, all production and design are completed in-house at its factory in Cheshire.

"The Best Postcards is honored to take a significant step toward sustainability by installing solar panels on buildings," said Andrew Ettinger, co-founder and CEO. "We are grateful to the exceptional team at Smart Roofs Solar and the Connecticut Green Bank for their financial support, which made the entire process smooth from start to finish. Not only have we significantly reduced our environmental impact, but we've also lowered energy costs substantially. This investment benefits both the planet and our business.". ”

Solar projects financed through C-PACE (Commercial Property Assessed Clean Energy) aim to achieve a positive savings-to-investment ratio, meaning these projects can generate immediate positive cash flow for property owners. Over 400 projects have been financed via C-PACE, saving building owners more than $400 million in energy costs.

Mackey Dykes, Executive Vice President of Green Horizon Financing, stated, "C-PACE has supported multiple solar projects in Cheshire, and we are delighted that this installation will help The Best Postcards reduce energy costs and focus on its core business."